Mission Statement
Pasquale's pizzeria is dedicated to providing the finest pizzas, hoagies, salads, wings and a whole lot more. "Fast! Fresh! And hot to your door!®" We believe the customer is our business and we will do everything within our means to satisfy our customers.

Business Structure
Pasquale's pizzeria, Inc. is an S corporation that specializes in pizza and pizza- related product delivery. Pasquale's pizzeria also sells license agreements to experienced operators. Currently there are 6 licensees operating 10 licensed stores. All locations open at 11:00 a.m. and close anywhere from 10:30 p.m. to 12:00 midnight, depending on the locations.

Pasquale's pizzeria has a goal to open a total of 15 licensed locations and 3 corporate locations by third quarter 2012. This very attainable goal will be accomplished by simple marketing for licensees and word-of-mouth. Pasquale's pizzeria is very appealing due to its profitability. Currently with food cost at approximately 34%, the gross profit margins are around 20%. License fees and royalty fees are the lowest in the industry.

Steven R. Eicheldinger, President, has over 20 years of experience in the pizza industry. Before founding Pasquale's pizzeria, Mr. Eicheldinger spent four years (1982-1986) serving his country in the U.S.A.F. After leaving the military, Mr. Eicheldinger wanted to learn all he could about the pizza industry. In early 1987, he started delivering pizzas for Domino's Pizza. After a year he attended the Domino's Pizza M.I.T. program and progressed to General Manager in less than one year. Promoted to his first General Manager position in Etna, PA, he really excelled, increasing the sales by 87% over the previous quarter. He was awarded the Silver Challenge from Domino's Pizza. Having constant positive comparative sales, Mr. Eicheldinger was quickly promoted to District Supervisor. In 1993, Pizza Outlet, a young company with 11 locations, offered Mr. Eicheldinger a District Manger position. District sales excelled once again, which led to another promotion as Store Opening Coordinator/Franchise Supervisor. Mr. Eicheldinger spent the next several years opening new locations and training all new franchisees. After a very rapid growth in franchisees, Mr. Eicheldinger was again promoted to Director of Operations/Franchise Stores. The 60+ franchise locations were doing well and the franchisee-corporate relationship was strong. The President/CEO saw some differences between franchisee and corporate locations and decided consistency was very important. He approached Mr. Eicheldinger and offered him another promotion, this time as Director of Operations for both franchise and corporate locations. After a year in this position things were good; however, Mr. Eicheldinger's mother took ill and he left his position to operate the family's two Pizza Outlet locations in Ohio. It was during this time that he realized his true dream to start his own company.

Make your dream become a reality. If you are interested in making a new and exciting business venture and are interested in opening your own licensed Pasquale's Pizzeria location please email us at:

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